Brand philosophy

 

Bicultural and born in Paris, I grew up in the heart of Moroccan tanneries, where my love for color and my attraction to craftsmanship first took root.

An expatriate in the French Overseas territories, my childhood and adolescence were shaped by different cultures, their know-how, and their history. Through my travels, I have continuously sought what constitutes the soul of a country: its craftsmanship.

Back in the capital, after about fifteen years immersed in the creative sector (IFM, design agencies, Printemps, ready-to-wear) and within a major player in public entrepreneurship, I wanted to promote the talents of our regions to a pragmatic audience sensitive to French expertise.

Thus, Idoine was born: an accessory that combines the function of urban, everyday use with aesthetics, featuring a timeless line crafted from leathers from great French and European tanneries.

I am all the more proud to contribute to the promotion of our French craftsmanship, as it helps lighten the daily lives of men and women, with total freedom, for a long time, and elegantly.

"Elegance in all conscience."

Caroline Dubois

 Functionality

 

How to keep your daily essentials—transport cards, badges, and smartphone—from getting scattered? The idea for Idoine was born from a need linked to urban mobility: to carry all your means of transport, payment, and communication/travel together. The multi-pocket case was designed in response to these needs.

 

Circularity

 

The question of material arose as part of a responsible approach, based on existing leathers. Thus, the use of upcycled noble leathers came about naturally after falling in love with the stocks of the Bodin Joyeux (1860) and Haas (1842) tanneries in Indre and Alsace, respectively—excellent tanners and suppliers to French luxury houses.  

Exacting Standards

Convinced that local roots guarantee quality control (sourcing, cutting, finishing, details), the entire Idoine value chain respects the "Made in France" label: from the selection of leathers to the cutting and final assembly of each piece by hand in Paris.